LUKE BROCK - TOP 100 PEOPLE IN RE - ADDING VALUE WITH APHW.COM

In this episode of the Dream Huge podcast, host Pete Peterson is joined by Luke Brock, Senior Vice President of America's Preferred Home Warranty, and Jade Hunt, a high school student interested in real estate. They discuss the importance of adding value as a buyer's agent, creating a five-star experience for clients, and the significance of genuinely helping people in the real estate business. Luke shares his journey in the home warranty industry and offers valuable advice for new agents, emphasizing the need for hard work, mentorship, and building strong relationships.

Takeaways

• Helping people is really important because at the end of the day it's a reflection of you and your profits.
• If you want to make more money, help more people.
• It's not just about saying you love helping people; it's about genuinely doing it.
• Realtors need to add value or buyers will go directly to listing agents.
• A great experience leads to repeat business and referrals.
• Home warranties can provide peace of mind for homeowners.
• Building relationships with key partners is crucial for success in real estate.
• New agents should seek mentorship from top producers.
• Work ethic is essential in building a successful real estate business.
• Real estate is a business for yourself, not by yourself.